The Blue Ladder. Introduced four years ago as a symbol of City National's brand promise: California's Premier Private and Business Bank^®, meeting the financial needs of Californians, their families and their businesses on The way up^®.

The strong, visual imagery also symbolizes our company's commitment to quality growth: increasing our market share throughout California, expanding our capabilities, broadening our expertise, and creating added value for our clients, colleagues, communities and shareholders.

As such, we are pleased to introduce our redesigned logo--a natural evolution incorporating the dynamic Blue Ladder in all elements of our brand identity to better communicate the compelling capabilities and value proposition of City National.